Founder's Letter

Dear woman who’s tried on every blazer and still walked away feeling disappointed,

I know the feeling. The fabrics that feel wrong as soon as you try them on. The sleeves that stop short. The shoulder seams that don’t fit. I know what it’s like to settle for something that almost fits your body—or barely aligns with what you believe.

I engineered ASK blazers for you. For those who expect more from clothes. Combining refined comfort, clear values, and thoughtful details. I started with the shoulders because they frame the silhouette beautifully, and I wanted to make sure that wider shoulders and longer arms are accommodated alongside standard proportions. I chose hemp because it’s breathable, durable, and kind to living beings. And I made sure every piece could be worn every day and washed at home. No dry cleaning required.

This isn’t just about style. It’s about knowing that what you wear supports your values. It’s about natural presence, thoughtful engineering, and garments that make any moment feel that much more yours.

You shouldn’t have to compromise ethics for fashion. So I made this, right here in Europe, for you.

Thanks for being here.
Alma