I started this brand with the intention to make effortlessly beautiful, cruelty-free blazers and trousers that are accessible and that you will actually want to wear every day. Every garment is made with premium hemp fabric that feels good and can be easily maintained, but also offers sustainability benefits. Besides, no animal had to suffer or die for this fabric or any of my garments and I handcraft each piece locally in Europe.
I was inspired by the idea of soft tailoring — the kind that accentuates feminine shape in a subtle way, polished for any occasion yet comfortable enough to live in. Think fitted suits reimagined for leisure, for moments with friends or loved ones and for the regular days that still deserve to feel special.
Unfortunetly, the fashion industry’s cruelty towards animals runs very deep — not just in fur and leather, but in materials like wool, silk, alpaca fleece, angora fibres, feathers, etc. Even the most ‘innocent’ fibres come at the cost of extreme suffering. But it doesn’t have to be this way. Luxurious must also mean compassionate. Choosing the materials that you wear is a quiet yet powerful rebellion against cruelty.
I'm also a proud supporter of the AETP organisation (Animal Enterprise Transparency Project). AETP recently achieved monumental wins in Slovenia, including banning battery cage farming for hens and outlawing the sterilisation of piglets without pain relief. These victories aren’t just institutional — they’re personal. They fuel my purpose every day, knowing that garments can contribute towards an impact beyond just beauty and style.